Selected Work

Featured Projects

Delivering measurable impact through strategic product management, user-centered design, and innovative technology—from AI-powered insights to enterprise platforms and healthcare solutions.

Enterprise Experience

JourneyIQ: AI Journey Mapping Platform

AI Tools

Led end-to-end development of an AI-powered journey mapping platform that transformed how product teams understand customer experiences. Built intelligent automation for persona generation, journey visualization, and insight discovery—reducing weeks of manual research into hours. The platform analyzes consumer data using machine learning to surface patterns, pain points, and opportunities, enabling data-driven product decisions at scale.

-75% Research Time3x more Insights Generated

Lowe's: Enterprise Mobile Platform

Enterprise UX

Served as UX lead for Lowe's Store Mobility app—Apple's largest one-time deployment of enterprise iPhones. Conducted primary user research with store associates, designed intuitive workflows for inventory management and customer service, and collaborated with development teams to deliver a solution that dramatically improved operational efficiency. The platform empowered 90,000+ store associates with real-time information at their fingertips.

300K hrs/yr Time Saved90,000+ Devices Deployed+40% Associate Efficiency

Healthcare Payer: Customer Experience Strategy

Healthcare

Led customer experience transformation for a $5B healthcare payer serving 1M+ members in New York City. Conducted comprehensive CX research, journey mapping, and gap analysis to identify critical pain points. Delivered actionable roadmap with 11 priority digital improvements to the member portal. Created detailed CX playbook to institutionalize customer-centered product development across the organization.

1M+ Members Served11 priority Portal Improvements

Sentara Healthcare: Digital Patient Experience

Healthcare

Spearheaded consumer transformation initiatives at Sentara Health to modernize patient engagement across the system. Implemented AI-driven predictive analytics to identify high-risk no-show appointments, deployed intelligent reminder systems with personalized messaging, and built frictionless eCheck-in workflows. Combined behavioral science with technology to reduce operational waste and improve patient access to care.

20% No-Show Reduction+14.9% eCheck-in Adoption+19% Digital Scheduling

McKesson: Enterprise B2B Commerce Platform

Enterprise UX

Launched next-generation e-commerce platform for one of the world's largest distributors of medical supplies, durable medical equipment, and surgical supplies. Led cross-functional product team through complex UX research and development. Balanced enterprise complexity with consumer-grade usability to drive measurable business outcomes.

+25% Session Time4.6/5 User Satisfaction

Inova Health: Digital Strategy & Roadmap

Healthcare

Led cross-functional team of digital strategists and UX researchers to assess Inova's digital maturity and develop comprehensive transformation strategy. Conducted benchmark analysis, mapped high-level patient digital journeys, and created detailed digital roadmap aligned with organizational goals. Deliverables formed the foundation for Inova's portfolio of digital initiatives across the health system.

15+ Strategic Initiatives3 years Roadmap Timeline

NIH Clinical Center: Design System

Enterprise UX

Served as Sr. UX Designer creating a comprehensive design system for the National Institutes of Health and implementing it across the NIH Clinical Center website. Led research-driven redesign that modernized the visual design while maintaining strict compliance with NIH brand standards. Implemented search-forward architecture that prioritized frequently used content and improved findability.

50+ Design Components+60% Search Efficiency100% Brand Compliance

Cornwell Advisory: Brand & Web Platform

AI Tools

Led end-to-end digital transformation for a financial advisory firm, consolidating multiple outdated sites into a modern brand experience. Conducted competitive research across 25+ advisory firms, developed premium visual identity, and built the site through AI-assisted development. Integrated brand-aligned hero videos, HeyGen avatar content, and a rules-based chatbot with compliant messaging.

3→1 Sites Consolidated25+ Competitors Analyzed4 AI Features

Independent Products

AI-powered consumer apps I design and build. See the full apps portfolio →